myPersonality Research

For Academics
myPersonality has very strong academic links. It is run by David Stillwell, a graduate researcher at the University of Nottingham, and Michal Kosinski, a graduate researcher at the Cambridge University Psychometrics Centre, and it already has a number of ongoing collaborations with academic researchers.

myPersonality makes all of its data freely available to academic researchers. This is organised through the Psychometrics Centre at the University of Cambridge. To view details about what data we have available and how to ask for access to it, view the myPersonality database page.

We can also advertise your online academic study for free.

For Businesses
myPersonality carries out research for and in collaboration with corporations. We are a world leader in using validated psychometric measures in order to understand people. You may know what gender and age your consumers are, but do you know what their personalities are? This can help you to:

- Communicate with your current customers. Just as a top salesman will change their pitch depending on who they’re talking to, you can change how you communicate with your customers based on what their personalities are like.
- Know where to find new customers that might also like your products. TV advertisers don’t advertise sports during romantic comedy films, so why would you try to find people who like your extroverted product at a place where introverts are?

To get a sense of the scale of our research you are welcome to read our wiki which is primarily aimed at academics but contains information on the data that we currently have available.

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